Year
2022
Timeline
1 Week
Services
Creative Direction
Editing
Writing/Scripting
Voiceover
A short film made for Artlist's 2022 Creative Fest, which asked creators to make a video about what they're most passionate about. We answered with art itself, and the idea that once a piece is released, it belongs to the people watching it. We wrote the script, recorded the voiceover and cut the film.
Define the Idea
Art is subjective. You can spend weeks on a piece and the viewer still decides what it means and how it lands. The script starts there and follows the thought to its end: the only part an artist controls is the work itself. Make it as well as you can, say what you mean through it as clearly as you can, then let it go.
Craft the Experience
The voiceover carries the argument, so the edit was built around it. Cuts follow the pace of the narration, and the images stay a step behind the words, leaving room for the viewer to read into them. That space is the point the film is making.
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