Year
2017
Timeline
6 Weeks
Services
Editing
Content Strategy
Creative Direction
Google's Year in Search film looks back at what the world searched for in 2017. We worked on creative direction and the edit, turning search trends and news footage into a story millions of people watched.
Discover the Narrative
The search data came first. What people looked up that year showed what they feared and what they hoped for, and those patterns set the film's structure.
Craft the Experience
The edit stitches footage from around the world into one timeline, using sound cues to hand each moment off to the next so the film builds toward the end of the year.
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