Year
2022
Timeline
1-2 Weeks
Services
Content Strategy
Production
Editing
A behind-the-scenes campaign for Virus's Tech Collection, a line of performance apparel. We planned the content and filmed the shoot, then cut it around how the gear moves.
Preparing for Creation
Product videos tend to show clothes standing still. Performance apparel is built to move, so we planned the content around athletes working in it.
Execution of Vision
We covered the athletes and the crew on set, then cut for momentum so the video works inside the campaign and as a standalone piece.
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