Year
2022
Timeline
1-3 Weeks
Services
Editing
Content Strategy
Creative Direction
A campaign ad for ABCmouse. We handled creative direction, content strategy and the edit, building the spot around one idea: learning at home can be fun for the kid and easy for the parent.
Define the Story
Parents decide, kids use it. The spot had to work for both, so the story follows a child's progress while answering the parent's question of whether it's worth it.
Craft the Experience
The edit keeps the pace warm and easy to follow, with color and transitions tuned to feel friendly instead of loud.
Next project
(06)
