Year
2023
Timeline
1-2 Weeks
Services
Production
Editing
An ad for Tecate built from a live rollerblading event. We shot it and cut a fast piece for social, letting the skaters and the crowd carry the brand.
Identify the Story
Event coverage usually ends up as a highlight reel. We went after the movement and the crowd instead, so the ad feels like you were there.
Deliver the Experience
The final cut is short and quick, built for social feeds. Tecate shows up where it naturally would at the event, so the ad never has to stop and sell.
Next project
(07)
